Founder’s Bio

Valeriya grew up exploring rocks and designing jewelry at the age of seven.

Her grandmother had a collection of antique jewelry that fascinated me and prompted her to start an educational channel on YouTube.

Founder’s voice:

My first passion was biology when I worked in a lab looking at the microscope. I dreamed of a fulfilling life in researching microbiology. Later in my career, I returned to the microscope as a gemologist and diamond expert.

I fell in love with the coral reef at first sight. I transfer my fascination with its colors through my designs with natural-colored gemstones. My brand supports sustainable production to preserve the coral reef and a seaflower is my logo as a tribute to it.”

MSTU- Bachelors of Administration 

Rutgers – Masters in Tax

GIA – Graduate Diamonds

Bocconi – Luxury Business

Novosibirsk State University – Gemologist

Discover the world of color gemstones. This comprehensive guide provides detailed insights on which gemstones to buy and how to accurately determine their worth. Learn to evaluate gemstones based on color, clarity, cut, and carat weight, and understand the significance of origin, certification, and market demand. With expert tips on avoiding overpayment, and leveraging certification reports, this book equips you with the knowledge to make smart, informed purchases. Whether you're a novice investor or a seasoned enthusiast, this book offers invaluable guidance to help you buy confidently in the vibrant world of color gemstones.